Odoo and Shopify – What to Select and Why

Millions of e-businesses use several e-commerce platforms today. Considering the available options before today’s businesses, which one to select for your next estore can be a dicey task.

Let’s have a look at the most prominent and popular e-commerce platforms Shopify and Odoo!

Shopify 

Shopify helps create quickly and easily an attractive online store. It powers thousands of online businesses.

These include Amnesty International, Tesla Motors, CrossFit, General Electric, Encyclopaedia Britannica, GitHub, and more.

This e-commerce platform allows merchants to build their online store without having any technical knowledge.

It also does not require a large expense. Using this platform, merchants can manage all departments of their shops.

It includes uploading products, accepting credit card orders, modifying the design, and viewing their orders and transactions.

Odoo

It’s an Open Source CRM and ERP. This e-commerce platform offers CRM, e-commerce, billing, warehouse, manufacturing, accounting, customer management, project management, and inventory management.

Odoo and Shopify are termed as “CRM” and “E-commerce” platforms respectively.

Some of the features offered by Shopify include:

• Customize the layout of your online store
• Select from 100+ attractive template
• Start accepting orders in a matter of minutes

Whereas Odoo development offers below-mentioned key features:

• Website Developer
• CRM
• eCommerce

Shopify has great approval, being mentioned in 873 developers and 4126 company stacks.

Whereas the later platform is listed in 11 developers and 34 company stacks.

Odoo development e-commerce leverages the biggest limitations that any other e-commerce systems have.

It’s an integrated package of business applications. You can have your e-store integrated with inventory management, accounting, sales and marketing, and many other features.

Comparison between Odoo and Shopify 

• Features and Functionalities

Both platforms are excellent when it comes to scalability. Both have a powerful community and cloud versions.

Odoo owns an attractive user interface and with great features including easy configuration, seamless integration, and customization.

It is a modular platform with a consolidated strategy.

• Back end functions

Odoo is a great choice for small to medium businesses; as it not only provides an easy to manage store but also a powerful back-end mechanism.

Using this tool, you can handle accounting, invoices, inventory, CRM, purchase, etc. all from a single terminal using several apps.

• Setup and Customization

Odoo is easy to set up and use. Without having strong technical knowhow you can build an e-store.

You will find several odoo themes at this store to enhance your e-commerce store. This will also not require you to hire an expert to set up the e-commerce website.

• SEO and Design Features

SEO is critical for any business, and also the design features. Both have everything that you may want from a full-fledged cloud-based platform.

The core features that both the technology shares include breadcrumb navigation, custom SEO Meta tags, etc.

• Customer Management Features

CMS is an inevitable feature that is the need of every e-commerce platform. Both platforms come with unique customer management functionalities.

For Cart Abandonment Tracking in Odoo, you need a custom support. Most of the e-commerce platforms have native shipping features.

It is not limited to one place, and that needs distinctive shipping features to associate with.

Both platforms offer awesome shipping features for the business. But Shopify lacks in offering features of location-wise shipping methods.

Here are some common functionalities that both the platforms offer religiously:

1. Label Printing
2. Shipping Price Calculator
3. Custom Shipping Rules
4. Weight-based shipping
5. Amazon Integration

• Hosting and Security Aspects

Hosting makes your e-store live on the Internet. And security, on the other hand, ensures that it is completely hack-proof and secure.

In this aspect only Odoo stands firm. It offers feature sets including Shared SSL, SQL injection tracing, suspicious activity monitoring, regular backup, data encryption, etc.

Both platforms support dedicated SSL, caching options, data encryption, etc.

So, in this segment you can count on Odoo if you’re planning to launch your e-commerce website as Shopify lacks some security loops.

• Administrative Features

These features help your e-store to work seamlessly and easily. In this section Shopify offers the least admin feature compared to Odoo.

Shopify does not have Bulk order processing and bulk product import/export modules. Odoo supports the API and User permission and role.

• Promotion and Marketing Features

In this aspect, both the platforms come with a decent list of modules for the promotion and marketing of the website.

Shopify, as a SaaS platform, does not feature many modules like product comparison, product building, etc.

On the other hand, Odoo is just amazing in this part. But here you need to customize most of the features to implement it to make it work.

• Inventory Management Features

When it comes to inventory management, again Shopify fails in many aspects.

Inventory management is an essential part of any business, especially for those who rely heavily on storage and inventory.

Here also another platform brings better features.

• Payment and Pricing Features

Payment and invoicing features in e-commerce is also a vital segment of any business.

In this aspect, Odoo platform supports Worldline SIPS integration whereas Shopify doesn’t.

Both the e-commerce tools support conventional payment systems like Paypal, also Multi-Currency, and pricing for every customer category.

• Reporting and Analysis

It is of the essence for an e-commerce store to generate correct reports for future use in business growth.

Odoo develops accurate sales reports coupled with inventory, sales, and product performance summary reports.

It includes inventory reports, invoicing, A/B testing reports, sales summary reports, and many reports as per your business requirements.

Both platforms also provide the feature of traffic analytics.

Synopsis 

So, which platform should you use? It entirely depends on your business requirement, budget, business domain, future goals, and current situation.

If you’re a large company having many products, Odoo is the tool for you.

This platform can maintain your catalog and also is relatively cheaper than other platforms.  Also, it is a versatile platform with free licensing.

Odoo development is great for SMEs who are either users of this ERP or want a whole ERP solution.

It is equally easy on the pocket. On the other hand, Shopify is ideal for those who are looking for a SaaS platform. Here you can do everything in an app interface.

In either way, partner with an Odoo development company to get the best Odoo development services. 

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